Behind every grain of wheat, every spice in your masala box, and every nutritious ingredient on your plate, lies the story of resilience, hard work, and dedication. In India, women form the backbone of agriculture, contributing over 80% of the labor in this sector. Yet, their efforts often go unnoticed. At Apurti, we aim to change that narrative by empowering women in agriculture and bringing their labor of love directly to your kitchen.
India’s agriculture sector is one of the largest in the world, but it’s the women in rural areas who shoulder the lion’s share of the work. From sowing seeds and nurturing crops to harvesting and processing, women are at the heart of farming. Despite their pivotal role, they face unequal pay, lack of recognition, and limited access to resources.
At Apurti, we believe that empowering women in agriculture is not just an ethical choice but a necessary step toward sustainable growth. By partnering with women farmers, we ensure they receive fair compensation and recognition for their invaluable contributions.
Apurti is not just a brand; it’s a movement to uplift and empower women farmers across India. Our vision is simple: to connect consumers like you with the hardworking women who make it possible to enjoy the freshest, highest-quality products. Whether it’s Nature Flour, Desi Sattu, or aromatic Masale, each product reflects the dedication of women working tirelessly in the fields.
By sourcing directly from women farmers, we cut out middlemen and ensure that these women benefit directly. This not only provides them with economic independence but also instills confidence and fosters community development.